Devices & parental controls

What Are Parental Controls?

Definition

Parental controls are settings in a device, account or app that let a parent limit what a child can see, do, buy or spend time on, usually behind a passcode. Common parental controls restrict content by age rating, cap screen time, approve or block apps and purchases, and report activity. They are built into phones, tablets, consoles and YouTube.

Key takeaways

  • Parental controls are a bundle, not one switch: most tools manage time online, restrict content, report website and app activity, limit who your child can contact and restrict purchases.[1]Federal Trade Commission, Consumer Advice. “How To Use Parental Controls To Keep Your Kid Safer Online”.
  • The main tools are free: Google's Family Link for Android and Chromebook, Apple's Family Sharing with Screen Time for iPhone and iPad, and Microsoft Family Safety for Windows and Xbox.[1]Federal Trade Commission, Consumer Advice. “How To Use Parental Controls To Keep Your Kid Safer Online”.
  • Controls are bound to a device or an account, not to your child. Family Link cannot supervise an iPhone or iPad, and a Google Play content restriction applies only to the Android device it was set on.[2]Google For Families Help. “Set up parental controls for your child”.[5]Google Play Help. “How to set up content restrictions on Google Play”.
  • On YouTube, parental controls mean YouTube Kids, a supervised account or Restricted Mode; none of them lets you allow only chosen channels on main YouTube.[4]YouTube Help. “Understand your choices as a family”.
  • The FTC's advice is to set parental controls on every device your child uses and to keep talking about your family's rules, because the controls do not replace them.[1]Federal Trade Commission, Consumer Advice. “How To Use Parental Controls To Keep Your Kid Safer Online”.

How parental controls work

Parental controls sit between your child and a device, an account or an app, and they do two things: they decide what gets through, and they lock that decision behind something only you have. The lock is usually a passcode, a PIN or your own account. On an iPhone or iPad, changing most of the settings asks for the Screen Time passcode.[3]Apple Support. “Set up parental controls to manage your child's iPhone or iPad”. On Google Play, a content restriction creates a PIN that has to be entered to remove or change it, and for a child whose account is supervised in Family Link, a parent has to enter their own Google Account password.[5]Google Play Help. “How to set up content restrictions on Google Play”. On YouTube, the content setting of a supervised account can only be adjusted by the linked parent accounts.[4]YouTube Help. “Understand your choices as a family”.

What gets decided varies by tool, but the FTC's consumer advice sums up the common set: most parental controls help you manage how much time your child spends online, restrict the type of content they can access, see their website and app activity, limit who they can communicate with and restrict purchases.[1]Federal Trade Commission, Consumer Advice. “How To Use Parental Controls To Keep Your Kid Safer Online”. The free ones come from the companies that make the devices. Google's Family Link covers Android devices and Chromebooks, Apple's Family Sharing covers iPhone and iPad, and Microsoft Family Safety covers Windows and Xbox.[1]Federal Trade Commission, Consumer Advice. “How To Use Parental Controls To Keep Your Kid Safer Online”.

The part parents find out late is where a control stops. A control belongs to one layer, the device, the account or the app, and it does not reach the others. Family Link cannot supervise an iPhone, an iPad or a computer that is not a Chromebook.[2]Google For Families Help. “Set up parental controls for your child”. A Google Play content restriction applies only to the Android device you added it on, and restricted apps can still turn up in search results or through a direct link.[5]Google Play Help. “How to set up content restrictions on Google Play”. Apps your child downloaded before you set the restriction stay on the device unless you block them separately.[2]Google For Families Help. “Set up parental controls for your child”. This is why the FTC says that to work best, parental controls need to be set up on all the devices your child uses.[1]Federal Trade Commission, Consumer Advice. “How To Use Parental Controls To Keep Your Kid Safer Online”.

Setting names on this page were checked against Google's and Apple's help pages on 4 November 2026.

Types of parental controls

Most tools offer the same five kinds of control, under different names. The table shows where each lives in the free tools from Google, Apple and YouTube.

Kind of controlWhat it doesGoogle (Family Link, Play)Apple (Screen Time)YouTube
TimeDaily limit, bedtime or schedule, pauseDaily screen limits and a bedtime on the child's Android device or ChromebookTime allowances per app category and Screen Time schedulesScreen time set in the YouTube Kids app; Shorts feed limit for supervised accounts
ContentAge ratings, filters, levelsMaturity level for apps, games, movies, TV and books on Google PlayAge-based ratings for apps, music, books, movies and TVPreschool, Younger and Older in YouTube Kids; Older kids, Teens and Older teens for supervised accounts
Apps and purchasesApprove or block downloads and paymentsDecide which apps your child can download or buy; purchase approvals through Google Play billingAsk to Buy for downloads and purchasesNot applicable
ContactsWho your child can message or callNot part of Family LinkCommunication limits for Messages, FaceTime and Phone, with approval for new contactsYouTube Kids has no comments; a supervised account's comments depend on its content setting
Activity and locationReports and device locationTime spent per app and the location of a child's Android or Fitbit deviceScreen Time reportsWatch history managed from Family Center

The Google column follows Google's Family Link help page, the Apple column Apple's Screen Time page and the YouTube column YouTube's overview for families.[2]Google For Families Help. “Set up parental controls for your child”.[3]Apple Support. “Set up parental controls to manage your child's iPhone or iPad”.[4]YouTube Help. “Understand your choices as a family”.

Two kinds are missing from that table because they are rarer and worth knowing. A website allowlist exists in both Family Link and Screen Time, where Ask to Browse lets you approve sites ahead of time.[3]Apple Support. “Set up parental controls to manage your child's iPhone or iPad”. And a video allowlist, where your child sees only channels a parent chose, exists on YouTube only inside YouTube Kids, where you can handpick specific videos and channels instead of letting YouTube filter.[4]YouTube Help. “Understand your choices as a family”.

What the research says

Parental controls are the technical half of what researchers call parental mediation, next to rules, talking and watching together. A meta-analysis of 57 studies on media time, aggression, substance use and sexual behaviour found that restrictive mediation, which includes rules and limits, had a small but significant relationship with child outcomes, while active mediation was not significant overall but was linked to lower aggression, sexual behaviour and substance use.[7]Collier, Coyne, Rasmussen, Hawkins, Padilla-Walker, Erickson and Memmott-Elison, American Psychological Association. “Does parental mediation of media influence child outcomes? A meta-analysis on media time, aggression, substance use, and sexual behavior (Developmental Psychology 52, no. 5)”. The authors concluded that parents may be able to reduce some negative effects of media with certain strategies.[7]Collier, Coyne, Rasmussen, Hawkins, Padilla-Walker, Erickson and Memmott-Elison, American Psychological Association. “Does parental mediation of media influence child outcomes? A meta-analysis on media time, aggression, substance use, and sexual behavior (Developmental Psychology 52, no. 5)”. In plain words: limits help a little, conversations help with specific things, and no single tool carries the load.

The American Academy of Pediatrics draws the same conclusion for children aged 5 to 18. Its policy statement says the evidence does not support a one-size-fits-all approach and recommends a Family Media Use Plan with consistent rules about media use, boundaries for accessing content and open family communication about media.[6]American Academy of Pediatrics, Council on Communications and Media. “Media Use in School-Aged Children and Adolescents (Pediatrics 138, no. 5, e20162592)”. A parental control is how you make a rule in that plan hold at 7 in the evening when you are cooking.

Example of parental controls

A family with an 8-year-old and an Android tablet sets up Family Link on a Sunday afternoon. The daily limit is 1 hour on school days and 2 hours at the weekend, the bedtime lock is 7:30 pm, apps need a parent's approval to install, and the Google Play maturity level is set for young children. On YouTube they have two choices for this age. The first is YouTube Kids on the Younger setting, with autoplay off and search off. The second is a separate allowlist player such as Pepelly, where the parents pick 10 channels and the tablet shows nothing else; videos play in YouTube's own player, so the app does not remove YouTube ads.

On a Tuesday evening at 6, the tablet unlocks after homework. Family Link counts the hour, the Play Store refuses a game above the rating, and the video app shows only what was approved. At 7:30 pm the device locks itself. What the parents did not get is cover for the family laptop, the TV in the living room or a cousin's phone: each of those needs its own control. The FTC's one-line rule, controls on every device, is the part of the setup that takes the most time.

The thing people get wrong about parental controls. Parents switch on a control and stop looking. The control works, but it only guards the layer it lives on. A supervised YouTube account filters beautifully until your child opens YouTube signed out in a browser on the same tablet; a Play Store rating stops new games but not the three already installed; a Screen Time limit on one iPad does nothing on the Android phone that stayed in a drawer. The setup I would do first is boring: list every screen in the house that your child can hold, and put a control or a passcode on each one, before tuning a single filter. A short list of channels on the one device your child actually uses beats a perfect filter on the device they borrowed.

Parental controls vs an allowlist

An allowlist is one kind of parental control, not an alternative to the whole set. The difference is in the default and in what the parent has to decide.

Parental controls (general)Allowlist
DefaultMostly open: everything is allowed except what a rating, filter or block removesClosed: nothing is allowed until a parent approves it
What a parent decidesLimits, ratings, levels, PINsA list of channels, videos, apps or sites
Where you find itFamily Link, Screen Time, Microsoft Family Safety, supervised accounts, Restricted ModeApprove content yourself in YouTube Kids, Ask to Browse, allowlist video players
CoversTime, content, apps, purchases, contacts, locationWhat your child can reach, not how long or what plays inside
UpkeepAdjust as your child growsAdd what your child asks for

Most families use both: device controls for time, purchases and the apps that may open at all, and an allowlist inside the one app where the content matters most. How to switch each YouTube control on, step by step, is in the YouTube parental controls guide. If the time side is what you are after, the guide on screen time rules for kids covers the limits by age.

The bottom line

Parental controls are the settings that let you decide, in advance and behind a passcode, what a device, an account or an app will let your child see, do, buy and spend time on. They come free with every phone, tablet and console, and they work on the layer where you set them and nowhere else. Set them on every screen your child can reach, lower the gaps you care about most, and keep the rules at home in plain words, because the controls enforce a plan rather than replace one.

Questions

Are parental controls free?

The built-in ones are. Family Link, Screen Time with Family Sharing and Microsoft Family Safety cost nothing, and YouTube Kids and supervised accounts are free too. Paid third-party apps add cross-device reports and filters, but most families get far with the free layer on each device.

At what age should I set up parental controls?

Before the first solo screen, whatever the age. Google lets you create a supervised account for a child under 13, Apple lets you add a child to Family Sharing, and YouTube Kids starts at Preschool for 4 and under. Loosen the settings as your child grows.

Can my child get around parental controls?

Sometimes. The usual routes are a device you forgot, a signed-out browser, a friend's phone, a guessed passcode and a direct link to something the filter would hide. Set controls on every device, keep the passcode to yourself and treat the controls as a fence, not a guarantee.

Do parental controls work on YouTube?

Yes, in three forms: YouTube Kids, a supervised account managed from Family Center or Family Link, and Restricted Mode. They filter by age level, block channels, limit Shorts and disable autoplay. None of them lets you allow only chosen channels on main YouTube; that exists only in YouTube Kids.

Do parental controls block ads?

No. Parental controls decide what your child can reach and for how long. They do not change what plays inside an app, so YouTube's ads still appear in YouTube Kids, in supervised accounts and in apps that use YouTube's player. Ad-free viewing on YouTube needs YouTube Premium.

Article Sources

Pepelly uses primary sources: Google and Apple help pages, regulators, paediatric bodies and peer-reviewed studies. Read our editorial standards.

  1. Federal Trade Commission, Consumer Advice. “How To Use Parental Controls To Keep Your Kid Safer Online.” Accessed 4 November 2026. ↩
  2. Google For Families Help. “Set up parental controls for your child.” Accessed 4 November 2026. ↩
  3. Apple Support. “Set up parental controls to manage your child's iPhone or iPad.” Accessed 4 November 2026. ↩
  4. YouTube Help. “Understand your choices as a family.” Accessed 4 November 2026. ↩
  5. Google Play Help. “How to set up content restrictions on Google Play.” Accessed 4 November 2026. ↩
  6. American Academy of Pediatrics, Council on Communications and Media. “Media Use in School-Aged Children and Adolescents (Pediatrics 138, no. 5, e20162592).” Accessed 4 November 2026. ↩
  7. Collier, Coyne, Rasmussen, Hawkins, Padilla-Walker, Erickson and Memmott-Elison, American Psychological Association. “Does parental mediation of media influence child outcomes? A meta-analysis on media time, aggression, substance use, and sexual behavior (Developmental Psychology 52, no. 5).” Accessed 4 November 2026. ↩

Only the channels you choose. Nothing else.

Create your free account in the browser and pick your child's channels tonight. Pairing your child's tablet or phone follows with the app.

Start free on the web

Coming soon to iPhone, iPad and Android.

Free for one child with up to ten channels. Family forever: 29.99 EUR once. All about pricing